"...
we apologize that you have taken offense to our Win a Wife contest ..."
And so
began the canned response to my letter expressing concern over a contest on our
local radio station that offered up a "mail order bride" as the
prize.
Watching
the news over dinner this past September, I heard about this "Win a Wife" contest and was appalled.
I realize "shock" is a great marketing tool, as is finding a way to
push the boundaries of cultural taboos. However, there are some issues that, as
far as I'm concerned, are morally off-limits in the quest for advertising
gimmicks and profit-making - these issues are generally the ones that exploit a
person or population who has no choice and no voice. (Watch on CTV)
I was delighted to see, in the evening news article, that our (then) provincial
Minister of Employment and Immigration responded quickly and decisively by
pulling his departments ads from the station. I strongly applaud his actions.
From a SUN News article:
Although [Thomas] Lukaszuk could not say how much money his ministry spends on
Bear advertising, he vows to no longer pay for air-time on
the station. “Whether it’s $1 or $1
million, the number doesn’t make a difference. It’s a
statement against what they’re doing,” he
said.
I have
yet to talk to anyone who thought this contest was in good taste, but beyond
that, a "What's the big deal?" sentiment was been expressed by
most.
The
reason that this doesn't seem like a "big deal" is that the issues
the contest covers up- human trafficking and exploitation - are usually so far
hidden in the shadows we are hardly aware they exist.
Be it mail order brides, "massage" parlours, escorts, strip clubs, or
prostitution, the reality we tend to ignore is that many of the
"workers" are not providing services of their own free will or for
their own benefit. And the commercial sex industry is just one form trafficking
takes on- this issue is way huger (and much closer to home) than I ever would
have imagined.
Around
the time of this radio contest I stumbled across some statistics that drew me
to investigate these issues- which I had never really heard of before- more
deeply. What I discovered is a human tragedy on a massive scale that most of us
are surrounded by in our immediate day-to-day lives without even knowing.
I would
strongly encourage you to look into this a bit, give it some thoughtful
consideration in your own heart and conscience, and then answer the question -
"What's the big deal?" - for yourself.